Standards • Validation • Industry Resources

Define, validate, and professionalise synthetic market research.

A neutral industry group for researchers, agencies, and vendors building and using statistically grounded synthetic panels, digital twins, and AI-assisted research workflows.

Transparency Benchmarking Privacy Taxonomy
Quick start
What would you like to do?
v0.1
1) Buyer guide
Download an RFP checklist for evaluating synthetic research vendors
2) Validation
See the association’s recommended benchmarking & disclosure standards
3) Directory
Browse members by method, vertical, geography, and compliance posture
Tip: search “synthetic respondents”, “digital twins”, or “validation framework”.
Standards & ethics
Disclosure norms, vendor claims, and practical guidance so synthetic research remains credible and comparable.
Methods & validation
Benchmarking, calibration, and stability. Learn what “good” looks like and how to test it.
Resources & glossary
Clear definitions, buyer checklists, annotated reading lists, and templates you can use immediately.