Directory entry
Ditto (AskDitto.io)
Synthetic market research platform that generates statistically grounded synthetic persona panels (digital twins) across geographies, enabling rapid quant- and qual-style research, scenario testing, and insight generation in minutes.
Website: askditto.io
Synthetic market research platform that generates statistically grounded synthetic persona panels (digital twins) across geographies, enabling rapid quant- and qual-style research, scenario testing, and insight generation in minutes.
Typical use cases
- Concept testing and message testing at speed
- Segmentation exploration and persona-based insight generation
- Market scenario simulation (pricing/positioning/channel strategy)
- Always-on insight for product, brand, and GTM teams
Pros
- Fast iteration loops for research (minutes vs weeks/months)
- Can scale across many segments/geographies without recruitment bottlenecks
- Well-suited to repeatable, programmatic research (tracking, testing, simulations)
Cons / cautions
- Requires disciplined methodology and benchmarking to avoid overconfidence
- Most valuable when grounded in high-quality priors (data sources, calibration)
- Novel or niche topics may still need targeted human validation
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