Directory entry
Evidenza
Synthetic market research platform positioned for hard-to-reach audiences (notably B2B), using AI-generated audience copies to answer survey-style questions quickly.
Website: evidenza.ai
Synthetic market research platform positioned for hard-to-reach audiences (notably B2B), using AI-generated audience copies to answer survey-style questions quickly.
Typical use cases
- B2B persona research and message testing
- GTM hypothesis testing (positioning, objections, value props)
- Rapid prioritisation of research questions before fielding humans
Pros
- Very fast turnaround for exploratory or iterative questioning
- Strong positioning for low-response-rate audiences (e.g., B2B buyers)
- Useful early in GTM when you need rapid feedback loops
Cons / cautions
- Directional unless you validate with real respondents
- Quality depends heavily on training data relevance and guardrails
- May underperform for truly novel concepts with no close analogues
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