Directory entry
Fairgen
AI-augmented research suite focused on synthetic data to extend/boost surveys, improve granularity for rare groups, and improve data integrity (e.g., fraud/bot detection).
Website: fairgen.ai
AI-augmented research suite focused on synthetic data to extend/boost surveys, improve granularity for rare groups, and improve data integrity (e.g., fraud/bot detection).
Typical use cases
- Survey boosting for small subgroups (rare demographics, niche B2B segments)
- Brand tracking or segmentation where you need higher statistical power
- Fraud detection / data cleaning to improve panel quality
Pros
- Strong fit for boosting/augmenting existing survey datasets (esp. niche segments)
- Designed around research-quality workflows (integrity checks, review/cleaning)
- Can reduce cost/time when you already have some real sample
Cons / cautions
- Best results typically depend on having solid underlying human data to augment
- May be more about augmentation than fully replacing primary research
- Outputs still need validation against real-world measures for high-stakes decisions
Directory entries are informational; inclusion is not endorsement.