Directory entry
Ipsos (Synthetic Data / Synthetic Participant Research)
Large research firm developing synthetic data capabilities including synthetic panels/persona bots and digital-twin style approaches within enterprise research programmes.
Website: ipsos.com
Large research firm developing synthetic data capabilities including synthetic panels/persona bots and digital-twin style approaches within enterprise research programmes.
Typical use cases
- Data augmentation for hard-to-reach audiences
- Synthetic panels for internal stakeholder exploration
- Digital-twin style scenario exploration alongside traditional research
Pros
- Enterprise-grade methodology and governance emphasis
- Can combine synthetic augmentation with deep research operations
- Focus on validation of synthetic approaches
Cons / cautions
- Often delivered as services/enterprise programs vs lightweight self-serve
- May require existing datasets or program structure to get full value
- Synthetic approaches still need careful scoping to avoid misuse
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