Directory entry
Native AI
White-label/embedded solution enabling research firms to create digital twins of participants and deploy synthetic respondents using connected data sources.
Website: gonative.ai
White-label/embedded solution enabling research firms to create digital twins of participants and deploy synthetic respondents using connected data sources.
Typical use cases
- Turning existing respondent datasets into interactive digital twins
- Always-on client portals for synthetic follow-up questions
- Scaling insight delivery across multiple brands/projects
Pros
- Designed for MR firms that want to productise synthetic workflows
- Digital twins grounded in a client’s participant data can improve relevance
- White-label approach helps agencies keep clients in their ecosystem
Cons / cautions
- Implementation/integration effort can be non-trivial
- Outcomes depend on quality of source datasets and governance
- Not necessarily a simple self-serve tool for small teams
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