Directory entry
NielsenIQ (NIQ) – BASES AI Screener
Idea screening for CPG using NIQ data to support rapid evaluation and recommendations (positioned for high-volume innovation pipelines).
Website: nielseniq.com
Idea screening for CPG using NIQ data to support rapid evaluation and recommendations (positioned for high-volume innovation pipelines).
Typical use cases
- Innovation idea screening and prioritisation
- Early-stage concept iteration before full concept testing
- Portfolio triage and rapid learning loops
Pros
- Grounding in real purchase behaviour and established innovation frameworks
- Built for speed and repeatability in innovation pipelines
- Clear fit for CPG teams managing high concept volume
Cons / cautions
- Primarily innovation/idea screening focused
- Likely tied to NIQ ecosystem and commercial model
- Still best complemented with human validation for big bets
Directory entries are informational; inclusion is not endorsement.