Directory entry
Qualtrics (Edge Audiences: Synthetic Responses)
Synthetic respondents offered within a broader research platform, supporting synthetic-only, human-only, or blended approaches.
Website: qualtrics.com
Synthetic respondents offered within a broader research platform, supporting synthetic-only, human-only, or blended approaches.
Typical use cases
- Fast concept screening and iteration
- Hybrid studies (synthetic first, human confirm)
- Brand/comm research where speed matters but validation is required
Pros
- Easy to blend synthetic and human samples in one workflow
- Good for scaling screening and early-stage hypotheses
- Enterprise-grade research operations and governance
Cons / cautions
- Synthetic results can be misused if treated as equivalent to fresh human sample
- May be less flexible if you want highly custom modelling pipelines
- Cost and complexity can be higher than point-solution startups
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