Directory entry
Synthetic Users
AI participants for user and market research, positioned as a faster alternative to recruiting humans for interviews and standard research tasks.
Website: syntheticusers.com
AI participants for user and market research, positioned as a faster alternative to recruiting humans for interviews and standard research tasks.
Typical use cases
- Early UX critique and usability hypothesis generation
- Messaging and information architecture testing
- Rapid iteration on product concepts before human interviews
Pros
- Fast way to run repeated qual-style exercises
- Useful for early UX and concept feedback loops
- Good for standardised tasks across many product variations
Cons / cautions
- AI participants won’t replicate true lived experience or real constraints
- Risk of plausible-but-wrong feedback if prompts/guardrails are weak
- Best used for exploration, not as final validation
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