Directory entry
Yabble (Virtual Audiences)
Virtual Audiences product using AI personas and multiple data sources to generate synthetic responses without traditional fieldwork.
Website: yabble.com
Virtual Audiences product using AI personas and multiple data sources to generate synthetic responses without traditional fieldwork.
Typical use cases
- Concept and creative exploration
- Brand perception and competitive narrative scanning
- Trend sensing and hypothesis generation
Pros
- Good for rapid market exploration and early directional reads
- Can incorporate proprietary datasets to contextualise responses
- Broad set of use-cases (trends, brand perceptions, concept testing)
Cons / cautions
- Synthetic responses are best treated as directional unless validated
- May be constrained by response caps / project structure depending on plan
- Requires careful governance to avoid overconfidence in AI outputs
Directory entries are informational; inclusion is not endorsement.