Topic • Method

Method in Synthetic Market Research

Methods are the guardrails: stability tests, sensitivity checks, and disclosure practices that keep simulations reproducible and trustworthy.

Method Governance
Why this topic matters

Synthetic research is repeatable only when methods are explicit. Method discipline keeps persona outputs comparable, auditable, and fit for decision-making.

  • Document study design, framing, and validation so others can reproduce results.
  • Run stability and sensitivity checks to expose fragility before deployment.
  • Pair methods with disclosure labels to make claims interpretable.
Use this page to
  • Share methodological guardrails with research teams.
  • Onboard stakeholders to how synthetic studies are built and validated.
  • Connect methods to governance and disclosure practices.
Tip: align method notes with your validation checklist so pilots become repeatable.
Articles tagged Method
Methodological perspectives for synthetic personas and simulations.
Ethics • Symposium
A synthesis of arguments, cautions, and proposals debated under Chatham House rules.