Topic • Governance

Governance in Synthetic Market Research

Governance keeps synthetic personas, twins, and simulated panels credible. It anchors claims in disclosure, validation, and accountability so “synthetic” never becomes a loophole.

Standards Controls Disclosure
Why this topic matters

Synthetic outputs can be persuasive long before they are reliable. Governance translates AI principles, privacy expectations, and research ethics into controls that prevent over-claiming, misuse, and silent drift.

  • Use population framing, disclosure labels, and audit logs to make results traceable.
  • Map OECD AI principles and sector policies onto concrete controls for personas and twins.
  • Stress-test privacy, robustness, and bias so simulations don’t become decision-making liabilities.
Use this page to
  • Anchor governance programs in concrete checklists.
  • Pull standards-ready language for buyer reviews.
  • Share ethics rationales with stakeholders.
Tip: pair these articles with your internal AI policy to align procurement, legal, and research teams.
Articles tagged Governance
Guidance on controls, standards, and oversight for synthetic research programs.
Governance • New
Six disruptive shifts: synthetic research, authenticity, self-driving experimentation, conversational surveys, qual-at-scale, and “AI slop.”
Governance • Buyer guide
A practical walkthrough of Gate 0, structured demos, pilots, validation, and scoring using the SMRA vendor checklist.
Governance • Principles
How OECD AI Principles translate into controls for synthetic personas, twins, and simulated panels.
Governance • Standards
Preventing Cambridge Analytica-style failures with enforceable provenance, consent, and validation standards.
Governance • Ethics
A synthesis of arguments, cautions, and proposals debated under Chatham House rules.