Why this topic matters
Without shared standards, synthetic personas and twins become marketing terms rather than research constructs. Standards keep outputs comparable, auditable, and fit for purpose.
- Use disclosure labels and validation checklists to anchor credibility.
- Define personas clearly so vendors can be compared like-for-like.
- Track benchmarks and research references to keep claims testable.
Use this page to
- Share standards-oriented guidance with teams and vendors.
- Pair validation expectations with procurement requirements.
- Collect reference material that supports benchmarking.
Tip: link these standards from your study templates and pilot briefs.
Articles tagged Standards
Standards, disclosure, and validation resources for synthetic research.
Ethics • Standards
A call for persona taxonomy, capability disclosure, and ethics guardrails so buyers know what they are purchasing.
Standards • Ethics
Preventing Cambridge Analytica-style failures with enforceable provenance, consent, and validation standards.
Reading list • Benchmarks
Key papers, benchmarks, and standards that form a responsible synthetic research stack.