Why this topic matters
Synthetic outputs can sound human and persuasive. Ethics work makes sure claims are truthful, privacy is respected, and simulated insights are not weaponized.
- Define personas precisely so buyers know what they’re getting.
- Set disclosure, consent, and provenance expectations to avoid Cambridge Analytica-style failures.
- Discuss emerging risks and mitigation ideas openly across teams.
Use this page to
- Equip governance and ethics reviewers with specifics.
- Share rationale for disclosure and validation guardrails.
- Frame ethical risks for leadership and customers.
Tip: link these ethics notes directly from study disclosures and persona specs.
Articles tagged Ethics
Ethics perspectives on personas, twins, and synthetic research claims.
Personas • Ethics
A call for persona taxonomy, capability disclosure, and ethics guardrails so buyers know what they are purchasing.
Standards • Ethics
Preventing Cambridge Analytica-style failures with enforceable provenance, consent, and validation standards.
Ethics • Symposium
A synthesis of arguments, cautions, and proposals debated under Chatham House rules.