Topic • Procurement

Procurement in Synthetic Market Research

Procurement is how teams turn “looks great in a demo” into repeatable, decision-grade vendor selection. It enforces disclosure, validation, and comparability before pilots scale.

Gate 0 diligence Comparable scoring Risk-aligned buying
Why this topic matters

Synthetic research vendors can look interchangeable in a demo because almost anyone can generate fluent, “real-sounding” answers. Procurement discipline forces clarity about population framing, grounding, validation, and auditability so buyers know what they are actually purchasing.

  • Ask for disclosure packs before demos to avoid improvisational prompting.
  • Use structured pilots to test stability, sensitivity, and benchmarks instead of relying on wow-factor outputs.
  • Score vendors the same way so governance and procurement have a shared, defensible record.
Use this page to
  • Jump straight to procurement-ready guides.
  • Reinforce vendor diligence with checklists.
  • Keep pilots comparable across teams.
Tip: pair these resources with the Vendor Evaluation Checklist PDF for executive sign-off.
Articles tagged Procurement
Guides and checklists focused on buying and evaluating synthetic research vendors.
Procurement • Buyer guide
A practical walkthrough of Gate 0, structured demos, pilots, validation, and scoring using the SMRA vendor checklist.