Topic • AI

AI in Market Research

How AI reshapes research: from synthetic panels and automation to governance and the “AI slop” risk.

Why this topic matters

AI is changing how evidence is generated and judged. Understanding the shifts-automation, simulation, and governance-keeps research credible.

  • Track how AI blurs measurement vs simulation.
  • Connect AI capabilities to governance and disclosure.
  • Watch for risks like data pollution and automation drift.
Use this page to
  • Find AI-focused articles.
  • Share governance-aligned talking points.
  • Spot risks tied to automation and data quality.
Tip: pair AI topics with governance and standards for decision-grade use.
Articles tagged AI
Coverage of AI-driven changes in market research.
Governance • New
Six disruptive shifts: synthetic research, authenticity, self-driving experimentation, conversational surveys, qual-at-scale, and “AI slop.”