Topic • Futures

The Futures of Market Research

What happens as synthetic research, automation, and AI-driven evidence reshape how insights are produced and trusted.

Why this topic matters

Futures thinking helps teams anticipate how AI and synthetic methods change evidence, ethics, and competitive advantage.

  • Explore emerging shifts before they hit production.
  • Pair foresight with governance to keep trust.
  • Spot risks like data pollution and automation drift early.
Use this page to
  • Share forward-looking pieces with stakeholders.
  • Anchor strategy debates in concrete shifts.
  • Link foresight to standards and governance.
Tip: use futures content alongside validation plans to balance ambition with rigor.
Articles tagged Futures
Forward-looking analysis of AI and synthetic research.
Governance • New
Six disruptive shifts: synthetic research, authenticity, self-driving experimentation, conversational surveys, qual-at-scale, and “AI slop.”