Topic • Use cases

Use Cases for Synthetic Market Research

Match synthetic research approaches to decisions: rapid content tests, consumer personas, managed outputs, or high-stakes strategy work.

Use cases Personas
Why this topic matters

Synthetic methods fit different jobs-to-be-done. Aligning use cases with tool capability avoids over-claiming and accelerates validation where it matters.

  • Pick the right tool for content, consumer, managed, or high-stakes applications.
  • Pair each use case with validation depth and governance posture.
  • Keep teams honest about when synthetic is exploratory versus decision-grade.
Use this page to
  • Share a concise “when to use what” guide.
  • Plan evaluation criteria per scenario.
  • Align product, research, and procurement on scope.
Tip: combine with the Vendor Evaluation Checklist to harden pilots for each scenario.
Articles tagged Use cases
Scenario guidance for synthetic personas and simulations.
Tools • Recommendations
Scenario-based recommendations for content optimization, consumer personas, managed outputs, and high-stakes strategy.