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Latest posts
Privacy • New
Operational checklist to test synthetic panel privacy posture: threat model, evidence pack, pilot tests, and disclosure labels.
Methods • New
A minimal SMRA-lite protocol to find and report when small prompt/context tweaks flip synthetic research decisions.
Governance • New
Six disruptive shifts: synthetic research, authenticity, self-driving experimentation, conversational surveys, qual-at-scale, and “AI slop.”
Governance • New
A practical walkthrough of Gate 0, structured demos, pilots, validation, and scoring using the SMRA vendor checklist.
Governance • New
How OECD AI Principles translate into controls for synthetic personas, twins, and simulated panels.
Governance • New
Where AI Act, GDPR, FTC posture, and state AI laws intersect with synthetic personas and digital twins.
Tools • New
Scenario-based recommendations for content optimization, consumer personas, managed outputs, and high-stakes strategy.
Personas • New
A call for persona taxonomy, capability disclosure, and ethics guardrails so buyers know what they are purchasing.
Research • New
Key papers, benchmarks, and standards that form a responsible synthetic research stack.
Standards • New
Preventing Cambridge Analytica-style failures with enforceable provenance, consent, and validation standards.
Ethics • New
A synthesis of arguments, cautions, and proposals debated under Chatham House rules.